Nature-based investments are attracting growing interest as investors seek climate and biodiversity benefits, but concerns about greenwashing, overstated impacts, and inconsistent monitoring have increased demand for transparency. Investors increasingly require clear information on additionality, permanence, leakage risks, and monitoring, reporting, and verification (MRV) practices. To support informed investment decisions, the SUPERB Marketplace - introduced in chapter 5.1 - was developed with MERLIN project website and OPPLA website. It showcases restoration projects with transparent information on environmental impact, funding needs, governance, stakeholder engagement, and long-term management, helping investors identify high-integrity restoration opportunities and focus due diligence where it matters most. In the second chapter, Landlife’s analysis of the Voluntary Carbon Market (VCM) shows that nature-based carbon removals through Afforestation, Reforestation, and Revegetation (ARR) projects account for less than 5% of market supply, yet remain highly sought after because they remove CO₂ from the atmosphere while enhancing biodiversity.
Landlife analysed the Voluntary Carbon Market (VCM) with a focus on nature-based removals via Afforestation, Reforestation, and Revegetation (ARR) projects. Although these removals currently account for less than 5% of market supply, they are in high demand because they directly extract CO₂ from the atmosphere while enhancing biodiversity.
Recent debates on greenwashing and the real impact of nature-based investments have raised questions about which restoration projects genuinely deliver measurable outcomes. Transparent information on additionality, permanence, leakage and monitoring is increasingly needed. SUPERB, with support from its sister project MERLIN and OPPLA, has developed the SUPERB Marketplace as a dedicated platform for large scale nature restoration projects that seek real, lasting environmental impact. Each project presents concise information on objectives, restoration measures, costs, funding needs and expected outcomes, and completes a short self assessment on key integrity aspects. This creates a structured entry point for assessing whether a project has the foundations for credible ecological performance and future reporting.